After surfing (ahem!) the internet looking for the new ArtsWave website, I found two other arts organizations with the same or similar name: ArtsWave in New York and Norfolk ArtsWave in Connecticut. Both are relatively young arts organizations, with very similar goals towards supporting the arts.
In New York, ArtsWave, which stands for Arts in Warwarsing and the Village of Ellenville, began its 501c3 process in February of 2008. This is the same month they unveiled their logo design by competition winner, Chuck Davidson.
The Norfolk ArtsWave website states:
"In that Plan a well-researched and clearly-articulated commitment was made to economic development based on Norfolk’s cultural roots. (my emphasis, of course) Norfolk ArtsWave!, which is the result of intense collaboration among townspeople, businesses and organizations, brings this very good strategy to life in a very good way."
Cincinnati's ArtsWave spent $150,000 for this "new" brand.
While I still argue an outside marketing firm cannot possibly do a good job of rebranding Cincinnati's history of arts support, I did expect at the very least New York's Resnicow Schroeder Associates to dip its toes in the water before branding the Fine Arts Fund with a name already used by groups in their own neighborhood.